Rayne Shoes produced and distributed by CDivertiamo srl Copyright © 2020


Shoes of the stars

Rayne London conquered England under the spotlights of the most famous theatre stages. From the limelight to service for the Crown sto major fashion houses. Rayne brings to his brand an immeasurable historical legacy that began back in 1885.

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The historic brand was founded in bustling London in 1885 by Henry and Mary Rayne. Rayne stepped onto the city's stages, at the feet of the great stars of the spotlight.

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After the end of the First World War, Rayne finds an opportunity to expand his market, opening a flagship shop in London's luxury heart, New Bond Street.

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Rayne officially enters the good graces of the British Queens as a business serving the British Crown.

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The London-based brand makes its film debut with Antony and Cleopatra, the most expensive film ever made. Bespoke shoes are made for Elizabeth Taylor as the beautiful Egyptian queen.

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The fashion world welcomes a new brand. Rayne began collaborating with the great maisons de couture. These included Hardy Amies, Norman Hartnell, John Cavanagh and the renowned designer Roger Vivier.

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Rayne changes his look. Oliver Messel, a renowned set designer from the English theatre scene, is hired to bring out the real Rayne stars – the shoes.

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Mary Quant, a London designer, designs the first pair of Shirley Temple-style stiletto heels and ankle straps especially for Rayne.

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Bill Gibb, a well-known Scottish designer with an unusual and eccentric style, creates a line of shoes for Rayne. At the same time, the London-based brand continued to collaborate with major labels such as Lanvin and Nina Ricci.

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Edward Rayne, grandson of founders Henry and Mary and President of the British Fashion Council, is knighted by Queen Elizabeth.

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The company is taken over by Nicholas Rayne after almost 25 years of inactivity, thanks to the intervention of the well-known Italian footwear company CDivertiamo. Rayne is reborn under a new style.

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The brand's history is told in a book, based on Michael Pick's idea, ``Rayne, Shoes for Stars``.

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Rayne's history is now sealed in their style. He retains his title in the service of the British Crown and his creations are exhibited at the V&A in London, the world's most renowned art and design museum.